Skip to content

Business Consulting

Business development and growth management in consumer markets

  • Strategy and transformation
  • Product portfolio management
  • Commercial model efficiency
  • Support for owners’ key decisions
Marina Semenova
Marina Semenova

Context

Companies lack resources, not opportunities

In-house teams are busy running the current business, leaving no time for optimisation projects and new lines of business. The cost of a mistake is the future of the business. We help assess scenarios objectively, set priorities and see decisions through to results.

Who it is for

  • Mid-sized and large businesses: FMCG food & non-food, electronics, retail and e-commerce
  • Decision level — owners, CEOs, CCOs, CMOs, CSOs, COOs, investment funds

Six services

How we help

01

Business development and transformation

Long-term programmes, growth scenarios, key initiatives.

02

Product portfolio management

Range, categories and brands, SKU introduction and delisting, innovation.

03

Launching new businesses

Segments, formats, business cases, P&L impact.

04

Commercial model efficiency

Diagnostics, growth constraints, KPIs.

05

Management diagnostics

Decision-making, priorities, allocation of responsibilities.

06

Support for management teams

Strategy sessions, independent expert assessment of decisions.

Formats

Three ways to work

01

Diagnostics

A quick start.

02

Project work

The main format.

03

Implementation support

Up to interim management.

How we work

From diagnostics to implementation

  1. 1

    Diagnostics

  2. 2

    Objectives and hypotheses

  3. 3

    Scenarios and prioritisation

  4. 4

    Pilots

  5. 5

    Full-scale solutions

  6. 6

    Implementation support

Project results

What clients achieved

Industry

FMCG non-food, Russia

Objective

Multiple growth in turnover and market share: from an importers’ club to direct presence

Result

Turnover ×3, top 3 in the market

Industry

FMCG, turnover RUB 70+ bn

Objective

Entry into new product categories

Result

+5 pp to EBIT in the second year

Industry

Retail, footwear chain

Objective

Growth without a proportional rise in costs

Result

Turnover ×2.5, higher stock turnover and NPS

Industry

QSR, 120+ countries

Objective

Category merchandising and a consistent customer experience

Result

Rolled out in all markets in under a year

Industry

Children’s goods distribution

Objective

Crisis management after force majeure

Result

Recovery without external capital, 80% of clients retained

Practice partner

Who leads the project

Marina Semenova

Marina Semenova

Partner, Head of Business Consulting

More than 20 years managing international and Russian companies in FMCG, consumer electronics and retail: Multon Partners, The Coca-Cola Company, Spectrum Brands, Adata Technology. Strategy and business development, business model transformation, launching new businesses. ICF executive coach.

Discuss your matter

Tell us about your matter

Describe the situation in the chat or call us. A practice partner will get back to you within one business day. Everything you tell us remains confidential.